Lady Gaga Just Started a War Against the Kardashians, Who Will Win?

It’s a good thing to think about the future, no matter how great your current situation may be. If you are a celebrity, it pays to make wise decisions while you are still loved by the people.

After all, there is nothing permanent in this world and it would be naïve to perceive that Hollywood fame lasts forever. When the curtains close and the spotlight fades, these celebrities must either fall back on their savings or look for another career.

Many are not lucky enough to make it big in this biz and those who do, find it impossible to hang on to the fame for their entire lives. No wonder there are so many once-popular celebrities in Tinseltown who have disappeared from the spotlight for good. You must probably wonder where they are now and how they’re supporting their luxurious lifestyle.

This may be one of the reasons A-listers invest in other business outside their line of work – some of them fund their hobbies and turn them into profitable brands. Just look at the Kardashians and their multi-billion dollar business empire.

Sisters Kim Kardashian and Kylie Jenner have their own makeup line

Profitable Business

Kylie Jenner, declared as the Forbes’ youngest self-made billionaire at the age of just 21, is one of the lucky ones whose business has exploded since its inception in 2015.

What started as a small lip kit business turned into an eponymous cosmetics empire, earning the young entrepreneur massive profits that contributed to her $1 billion net worth. But surprisingly, Kylie recently revealed that she just started the brand out of the pursuit for her passion, and it never had anything to do with the money.

Her older sister Kim Kardashian followed suit with her very own KKW Beauty, a makeup line that featured pretty much everything that younger sister Kylie didn’t sell, including foundations, contour sticks, highlighters, and concealers.

Singer Rihanna wasn’t falling behind either with her brand called Fenty Beauty, which stands out from the crowd because it underlines the importance of representation. With so many celebrities jumping in to claim a piece of the pie, it’s clear that the beauty industry is extremely lucrative. The list of celebrities dipping their toes in it is getting longer, the latest addition is Stefani Joanne Germanotta, better known as Lady Gaga.

Lady Gaga recently launched her own beauty line called Haus Laboratories

Haus Laboratories

The multi-hyphenate artist has long been rumored to launching her own makeup line, but it is only now that we are seeing her products. Nevertheless, Little Monsters are surely thrilled to get a hold of Lady Gaga’s Haus Laboratories items—but, it comes with a caveat. They can only order these from Amazon, making the brand the first cosmetics company sold exclusively on the e-commerce site.

The singer-songwriter also took to her accounts to share the good news and to inform us of how the line came up to be.

The Million Reasons hitmaker narrated that when she was a child, she didn’t feel beautiful, but she was fascinated by how her mother transformed herself by putting on makeup. Later on, she learned how to do it, too, as a way to realize her dreams of becoming as beautiful as her mom.

The 33-year-old then argued that beauty doesn’t always come from within, which is why she is thankful for makeup for boosting her confidence.

Lady Gaga drew inspiration from her experiences

Personal

Fans can get a sneak peek into the singer’s new collection and pre-order items as of July 17. Many are already expressing their excitement on social media to feel closer to the artist through the products that she was very much involved in creating. Gaga even likened Haus Laboratories cosmetics to her music career since she feels so invested in her new business.

The rumors surrounding the brand have been swirling around for the longest time ever since she applied for a trademark for a certain Haus Beauty line circulated.

According to eagle-eyed fans, the registration listed a wide range of products from lipsticks to foundation, to skincare items like a facial cleanser, which now leaves fans convinced that Haus Laboratories will soon expand.